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The Common Good

The Brief

After 3 years without The Ekka and the iconic Strawberry Sundaes, Ekka 2022 was a big hit. There was a record-breaking campaign with the most number of Ekka Strawberry Sundaes ever sold, with most number of volunteers ever recruited, and the most number of NEW volunteers ever recruited. Best of all, 3500+ hours of medical research enabled! Talk about sweet!


A limited edition tote bag design for The Common Good x The Ekka was created to help raise funds for life-changing medical research. The tote bag was such a huge success in 2022 that they re-released the design in 2023 as an additional T-Shirt and all-over-print reversible Bucket Hat. Shoutout to Red Stockholm for bringing me on board for such a fun project!


- Illustration

- Art Direction

- Graphic Design

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