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V-Art Studio

THE BRIEF

Working in collaboration with Uno Momento and Indooroopilly Shopping City, I was tasked in creating the visual look and feel for Indro's school holiday activation, V-Art Studio. This included designing the main V-Art Studio logo, set designs including posters and mural, to creating virtual templates on the iPad and VR space.

Harnessing virtual reality, the centre was able to bring new experiences to customers, combining creativity and art with the latest digital technology. Enter the space and step into a virtual urban street or city rooftop where participants could learn the skill of painting a mural, or engage with the digital drawing studio where you they could customise unique characters using iPads.

In these sessions, I was able share my knowledge with participants, providing helpful tips to enhance their artworks as they create. I also ran interactive live paint demonstrations using the VR technology and brought to life unique illustrations with the help of participants. It was such a fun experience and it was great to meet budding artists and offer tips on how to start out designing and help any kids wanting to learn more.

Scope

- Creative Direction

- Branding

- Illustration

- Graphic Design

- Live Demonstrations

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