V-Art Studio

THE BRIEF

Working in collaboration with Uno Momento and Indooroopilly Shopping City, I was tasked in creating the visual look and feel for Indro's school holiday activation, V-Art Studio. This included designing the main V-Art Studio logo, set designs including posters and mural, to creating virtual templates on the iPad and VR space.

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Harnessing virtual reality, the centre was able to bring new experiences to customers, combining creativity and art with the latest digital technology. Enter the space and step into a virtual urban street or city rooftop where participants could learn the skill of painting a mural, or engage with the digital drawing studio where you they could customise unique characters using iPads.

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In these sessions, I was able share my knowledge with participants, providing helpful tips to enhance their artworks as they create. I also ran interactive live paint demonstrations using the VR technology and brought to life unique illustrations with the help of participants. It was such a fun experience and it was great to meet budding artists and offer tips on how to start out designing and help any kids wanting to learn more.

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Scope

- Creative Direction

- Branding

- Illustration

- Graphic Design

- Live Demonstrations