Boozicles

The Brief

Meet Boozicles – an alcoholic ice block brand delivering a tasty new way to cool down, as you turn up. Equal parts refreshment and buzz. Whether it’s a cruisey afternoon sesh or going full throttle, Boozicles evolves ordinary nights out into epic ones.

A visual identity was established that took control of a classic Aussie Koala, decked out with sunglasses and a sun safe cap. The typographic logo was initially inspired by the classic ice type found on retro ice freezers, although was fine tuned towards a more bubble meets drippy direction. Colour palette was kept restricted for ease of use on merchandise and social channels.

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Boozicles has grown into a well established identity throughout the east coast of Queensland, where they can be found in venues, bars and bottle shops. Their events have ranged from pop-up parties to mini festivals and activiations. All marketing collateral has been carefully curated to align with the events and keep consistency with the branding. 

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Scope

- Illustration

- Art Direction

- Branding

- Logo Design

- Graphic Design