I was approached by Kenneth, who I've previously worked with in creating merch for Donut Papi, to create Branding and Illustrations for their new business focusing on gluten-free milk-bar goodies called Gluten Free Friends.

Gluten free Friends aka GFF stems from the term BFF (GFF is your new BFF). It’s campy, fun, and tasty treats! They wanted a daisy as their main hero logo for the branding, as well as incorporating the "friend" element through additional illustrations. They were inspired by the food they sell including fried chicken, cookies and of course, donuts! These illustrations added extra context for the brand.