The Brief

Blute's Karaoke Bar were after a t-shirt graphic that looked like it could be bought from a souvenir shop. Being a party pub at its core with Karaoke Wednesday to Sunday, a singing schnoor character was created as the main feature for the design. Utilising a small colour palette, the design is chaotic while showing off an aesthetic reminiscent of quintessential Australian pubs from the 80's. No souvenir tee is complete without something wearing sunglasses, a wonky starburst and a cheeky quote. The character was used throughout their media channels and can be found out the front on an A-Frame sign.

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Scope

- Illustration

- Art Direction

- Merchandise Design