After 3 years without The Ekka and the iconic Strawberry Sundaes, Ekka 2022 was a big hit. This was a record-breaking campaign with the most number of Ekka Strawberry Sundaes ever sold and the most number of volunteers ever recruited. Best of all, 3500+ hours of medical research was enabled!

A limited edition tote bag design for The Common Good x The Ekka was created to help raise funds for life-changing medical research. The tote bag was such a huge success in 2022 that they re-released the design in 2023 as an additional T-Shirt and all-over-print reversible Bucket Hat. Shoutout to Red Stockholm for bringing me on board for such a fun project! You can read more about the illustration here.