Speed lab

Branding and t-shirt design for a friend's motorcycle part company. 


Speed Lab is an up-and-coming motorcycle parts & accessories company born out of the desire for accessible, functional improvements to Harley-Davidson motorcycles without the usual tough-guy, skull and cross bones, bikie wanna-be image.

Light-hearted and punny, the brand identity is extended through taglines and quips such as ‘We have the right formula’ and ‘Best Speed in Town’ to lighten the mood around the serious nature of the back end processes involved in building high performance motorcycle parts.