James St
Jimmy

To coincide with the reduced restrictions of COVID, a friendly characters called "Jimmy" was created for James St to communicate which shops were accessible to vaxxed consumers.

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Subtle styles and colours were explored before settling on a direction for "Jimmy". Each scene was then build out to communicate each shop category like resort, dining and shopping.

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Six characters were created and were printed as die cut stickers that were to be stuck onto the front of the shops.