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James St

To coincide with the reduced restrictions of COVID, a friendly characters called "Jimmy" was created for James St to communicate which shops were accessible to vaxxed consumers.

Subtle styles and colours were explored before settling on a direction for "Jimmy". Each scene was then build out to communicate each shop category like resort, dining and shopping.

Six characters were created and were printed as die cut stickers that were to be stuck onto the front of the shops. 

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